Information Asymmetry as Computable Risk: An Interpretable Index-Based Early Warning System for Detecting Misrepresentation in E-Commerce Marketplaces
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更新:2026-11-10 16:30:32 浏览:7次
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摘要
Online marketplaces observe information asymmetry through its symptoms, such as fake reviews and complaints, after consumers have been harmed, and no listing-level, computable measure of asymmetry has been evaluated as a leading indicator of harm. This study creates an Information Asymmetry Index (IAI) that combines four pillars of the theory, based on signals that can be seen before a snapshot (disclosure deficit, claim-experience divergence, rating-distribution distortion and authenticity risk) and translates the index into alerts using a threshold that is derived from training. Evaluation in a seeded Monte Carlo marketplace of 6,000 listings per replication, 20 main replications, 10 signal-decoupling controls, seller-disjoint training and test sets, two snapshots and a 90-day outcome horizon. For listings not yet in a complaint surge, the IAI attains an area under the precision–recall curve (AUC-PR) of 0.435 [0.422, 0.448], against 0.187 [0.179, 0.195] for a rating-and-volume logistic baseline, a paired gain of 0.248 (p < 0.001). If alerts are set at the 97th percentile, alerts will be 0.675 accurate at a 0.012 false positive rate. Top-decile alerts overlap by at least 0.874 across equal, principal-component and entropy weights, and the gain drops to 0.001 [−0.006, 0.009] when observable signals are removed from the analysis, suggesting that the gain is due to the asymmetry–signal connection and not to pipeline leakage. The results demonstrate that information asymmetry can be made measurable and auditable in the form of a forward-looking risk score and present a test bed for field validation that can be reproduced.
关键词
Composite index,E-commerce platforms,Early warning system,Information asymmetry,Monte Carlo simulation,Online reviews,Predictive analytics,Product uncertainty
稿件作者
Kamaludeen P
Christ College of Engineering and Technology; Affiliated to Pondicherry University
Kalaiarasi S R
SRM Institute of Science and Technology, Ramapuram campus
Selvakumari R
SRM Trichy Arts and Science College, Trichy.
Ganesa Murthy A
Vels Institute of Science Technology and Advanced Studies
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